Efficiency through


Powerwrap is an unconstrained, next generation wealth management platform.

Our goal is to unleash the full potential of adviser and client relationships.

Powerwrap’s innovative, institutional-grade wealth management platform is used by advisers and brokers to administer, manage and report on their client portfolios.

We provide access to the broadest range of investments in the Australian platform market, from the world’s best managers. All through a single investment account.

Our platform includes a comprehensive set of administration and reporting tools for portfolio management. We also have an experienced in-house execution team to manage trades and transactions across a broad range of asset classes.

Powerwrap offers a unique back office service for teams of brokers or advisers looking to start their own business, Tickr.

Tickr takes care of premises, licensing, technology, compliance, finance and payroll, giving brokers and wealth advisers the freedom to focus on what they do best – building long-term, value-adding relationships with their clients. Learn more about Tickr here.


Why Powerwrap

Your shape becomes our shape

At Powerwrap, we understand that each business is different and has different needs.

Our services have been designed with this is mind, so advisers, brokers and wealth managers can choose which of our services they want to utilise, and what they prefer to manage in-house.

So however you choose to work, Powerwrap is here to help.

Comfort in security

Powerwrap operates an IDPS-Like Managed Investment Scheme, and Retail Superannuation and Pension Funds. This structure imposes the highest level of regulatory compliance on Powerwrap, meaning you can have confidence that all assets are being held in a regulated structure with a Responsible Entity.

Powerwrap partners with quality firms and some of our industry’s best known brands to deliver a comprehensive, clever solution that hits the mark.

Clients at the forefront

At Powerwrap, our clients are the heart of everything we do. We work hard to make sure that we understand your business and your clients, and can readily tailor our offering to meet your needs.

Powerwrap’s platform service is accessible 24/7, providing full online functionality for all portfolio transactions, reporting and tax management.

Trading and Execution

Unlike any other platform, we also have an experienced in-house intermediary desk that can provide a full range of execution services for options, domestic and international listed securities, Separately Managed Accounts (SMAs), bonds, and margin lending.

Powerwrap also provides full corporate action management and mailbox facility for all personal HIN assets.

Freedom of choice

Powerwrap’s platform philosophy is to provide the most unconstrained platform service possible.

This freedom compared to our larger institutional peers means we provide access to a wider range of asset classes, products and markets. This in turn gives you the freedom to devise truly tailored investment strategies.

Our menu includes retail and wholesale only managed funds, all ASX listed securities, international securities from over 19 international exchanges, cash, fixed interest and Term Deposit products, options, international and domestic bonds, margin lending, SMA model portfolios and insurance products; the options are vast, and the opportunities great.

Our People

William Davidson

William's previous roles include Chief Executive Officer of Bennelong Wealth Partners, an independent wealth management boutique for high net worth clients, and Chief Operating Officer of Bangarra, one of the largest single family offices in Australia.In his role as CEO of Bennelong Wealth Partners, Mr Davidson oversaw all private equity investments for the group including large operating businesses in Australia and the UK. Previously, he built a 400-person digital and advertising group with offices in seven countries that was successfully sold to a NASDAQ-listed company.

Bruce MacDougall

Chief Financial Officer
Bruce is a CPA with over 30 years’ experience in the financial services industry. A substantial portion of that time was spent in the platform space where he most recently was the CFO at Netwealth. Bruce also had 11 years as CFO at Colonial First State and 2 years as CFO at Summit, AXA’s wrap platform.

James Edmonds

Chief Operating Officer
James has had a long career with a number of top tier firms including State Street, Deutsche Bank and, more recently, Morgan Stanley. He has worked in Europe and the U.S.A. As Head of Investment Platforms, James was responsible for building Morgan Stanley Australia’s global SMA solution and managed key relationships with Praemium and Ausmaq.

Libby O'Farrell

General Manager Product and Client Experience
Libby has over 20 years’ experience in financial services with organisations such as AMP Securities in Japan and ANZ Banking Group Limited across the Institutional, Private Banking and Retail divisions. Libby’s focus is on the continuous enhancement and development of the Powerwrap offering to ensure that it meets the needs of Powerwrap’s advisers and brokers and their end clients.

Wes Gillett

Head of Sales
Wes is a leader in the platform segment with over 25 years experience in this space. Wes has lead a number of sales teams, most recently as Head of Sales and Distribution for HUB24 where he grew HUB24 from a $400M FUA business to over $6 Billion FUA in around 4 years. Prior to Hub24, Wes a had a 12 year career at Asgard.

Julian de Crespigny

Head of Transaction Revenue
Julian has 30 years’ experience in the local finance and stockbroking industry. His previous roles include Head of Tailored Equity Solutions at both Merrill Lynch and BT Financial, Equities Associate Director at Deutsche Bank, and Executive at Macquarie Private Bank.

Tony Keller

Head of Technology
Tony is an experienced IT professional with over 25 years’ experience applying people, process, problem solving and technical skills to improve organisational performance within retail, government and financial services both nationally and internationally. He is a platform professional with his most recent roles including Colonial First State and Avanteos where he utilised agile methodologies to deliver platform products and services.

William Cole

Head of Risk and Compliance
William is a risk and compliance specialist with 17 years experience in the financial services sector. Having commenced his career as a Management Consultant at Accenture, he gained experience providing strategic solutions to some of Australia’s largest financial institutions including ANZ, NAB and AXA. William has since held a number of senior positions including Private Client Advisor at Bell Potter Securities, Head of Risk and Compliance at Intersuisse and Head of Risk and Compliance at Phillip Capital.

Tracey May

Head of Human Resources
Tracey has extensive experience in senior HR positions across finance and professional services, sport and hospitality, not for profit, global pharmaceuticals and healthcare. Her expertise lies in organisational & cultural change, executive coaching, recruiting, L & D, strategic planning, employee relations & generalist HR consulting.

Board Members

Anthony Wamsteker (Non-Executive)

Anthony has 30 years' experience in financial services, including nine years as the founding CEO of ME Bank, fifteen years with National Mutual / AXA and three years as the CEO of Quay Credit Union. He is also a non-executive director of Primary Securities Limited, a Responsible Entity for Managed Investment Schemes.

Richard Loveridge (Non-Executive)

Richard has extensive experience in the corporate advisory field including IPOs and capital raisings, mergers and acquisitions, joint ventures, shareholder agreements, company re-organisations, corporate finance transactions and corporate head office matters. He has also advised a number of Australia’s leading companies on corporate governance, remuneration and incentives, and constitutional and Corporations Act matters.

Fiona Boyd (Non-Executive)

Fiona is an experienced executive and director with expertise in technology, financial services, ecommerce, digital marketing, customer experience and international operations. Currently the CEO and Director of ipSCAPE Pty Ltd, an Australian cloud-based customer experience technology company, Fiona has worked for a range of major corporates and start-up companies in marketing, advisory and leadership roles.